A Marketing Executive's Diary by Edward M. Rippen

Follow a seasoned marketing executive’s personal journey and gain insights on the rapidly-changing marketing landscape.

The Workforce of Tomorrow - Navigating the Uncertain Waters of Automation and AI

The Workforce of Tomorrow – Navigating the Uncertain Waters of Automation and AI

As I sit in my office, the soft glow of the screen illuminating thoughts that weigh heavily on my mind, I can’t help but feel a sense of foreboding. We are at a pivotal moment in the history of work, a moment defined by the rapid advance of automation and artificial intelligence. These technologies, once…

Unveiling the Mirage - A Journey into the Realm of Artificial Content and Its Implications for Marketing

Unveiling the Mirage: A Journey into the Realm of Artificial Content and Its Implications for Marketing

As I reflect on over a decade of experience in digital marketing, I can’t help but marvel at the pace and magnitude of change. This field has always been dynamic, but the current transformation stands out in its potential to redraw the boundaries of what we perceive as real and artificial. The shift towards a…

The Rise of AI in Marketing The Dawn of a New Era

The Rise of AI in Marketing: The Dawn of a New Era

As a marketing executive, I find myself standing at the dawn of a new era where Artificial Intelligence (AI) has swept into the industry like a tidal wave, reshaping everything in its path. It’s like witnessing the first sparks of a new revolution, where each spark brings opportunities and challenges that will forever change the…