Growth Systems That Actually Scale

Dreamoodle

Built onboarding automation, lifecycle segmentation, creator growth systems, AI-assisted workflows, launch systems, and growth infrastructure for an AI storytelling startup focused on scalable user activation.

The challenge was turning a complex AI storytelling product into a simple activation path that parents, creators, and early users could understand fast. I helped connect creative positioning, onboarding logic, automation workflows, and launch execution into one usable growth system.

The work covered lifecycle flows, behavioral triggers, HubSpot/Zapier/OpenAI workflow planning, campaign QA, creator coordination, launch assets, and user journey refinement designed to reduce drop-off and improve completion.

Vesta Equity

Directed acquisition systems, lifecycle infrastructure, nurture automation, and SEO growth strategy supporting large-scale fintech platform expansion.

The challenge was building trust and conversion momentum in a complex real estate finance category where users needed education before action. Acquisition, CRM, SEO, email, and reporting could not operate as isolated channels.

I structured HubSpot lifecycle systems, segmented nurture flows, reporting workflows, content operations, and re-engagement paths so leads moved through a clearer journey from awareness to education to platform engagement.

During this growth phase, Vesta Equity also received major national exposure including CNBC feature coverage supporting broader awareness and credibility for the platform.

Recreational Group

Managed paid acquisition, eCommerce optimization, analytics infrastructure, attribution systems, and multi-channel growth operations across Recreational Group’s international brand portfolio, including Tour Links, UltraBaseSystems, UltraBaseCourts, UltraBaseMAX, and DIY UltraBase.

The challenge was modernizing fragmented digital systems across multiple brands while improving visibility into what actually drove revenue. Paid media, website conversion, eCommerce, reporting, affiliate operations, UGC production, and attribution needed to work as one connected growth engine.

I led Google, Meta, YouTube, shopping campaigns, WooCommerce relaunch initiatives, landing page optimization, conversion tracking, analytics reporting, and cross-channel campaign execution tied directly to revenue performance.

For Tour Links, I managed the Golf Channel partnership while supporting one of the company’s most visible brand channels in a portfolio with millions of dollars in worldwide product exposure. This work helped connect national media visibility with direct-response digital campaigns and eCommerce growth.

I also created and managed UGC affiliate infrastructure, coordinating creator content, campaign assets, paid amplification, and performance-focused creative workflows designed to scale customer acquisition across multiple product categories.